This can free up time so managers and marketers can focus on other aspects of their business.
Such messages can be used for a variety of purposes, including appointment reminders, shipping updates, and more.
By focusing on engagement, companies can create a more personal connection with their consumers, and this in turn can lead to higher satisfaction and loyalty.Īs more people use messaging apps, companies are starting to see the increased value in using bots or other automated means without the need for manual input. Brands also need to be responsive and available to answer any questions that customers may have. In order to create that engagement and build a connection, businesses need to create messages that are relevant and interesting. Unlike traditional marketing, messaging is a two-way conversation, and businesses are starting to see the value in using mobile messaging to truly engage and connect with their customers through a conversation, rather than just sending one-way messages. Examples of Viber Business Messages, Stickers and Viber Lenses Such types of content is great to collect interaction metrics that can be used to create more effective creative in the future. At Viber, we have seen great results when brands use emojis, images and videos in their business messages, as well as create AR Viber Lenses and branded Viber stickers.įrom quizzes and polls to games and augmented reality experiences, in 2022 there are so many possibilities for brands to produce content to capture attention and keep audiences engaged. This trend is starting to carry over into messenger marketing, with businesses using more visuals in their messages to capture attention. With the rise of platforms like Instagram and Snapchat, people are becoming more accustomed to consuming visual content. For companies who own a CDP or a CRM, this is the perfect time to leverage that data to create laser-targeted messages, sending content that is relevant to the recipient and their interests. As messaging apps become more popular, businesses are starting to see the value in personalizing their messages to their target audience and creating a more intimate connection. With consumers shifting between screens multiple times a day and interacting with many brands, it’s becoming more difficult for businesses to stand out. Here are the top 5 key messaging trends for businesses to follow in 2022. Learn more about the types of Viber business messages. This can be done in a number of ways, including sending personalised one-on-one messages, broadcasting messages to groups of segments, and creating automated message sequences. As a brand, you can offer them transactional updates, promotional messages (discounts, special offers), and conversations that are great to provide around-sales customer support. Simply put, it's a great way to connect with customers. As the world becomes more and more digital, businesses are turning to mobile and messenger marketing because it allows them to have direct, one-on-one conversations with their audiences and build relationships that can’t be built using other marketing channels.